Tell the world why your small business matters

Turning the world’s happiest moments into lasting memories—one couple at a time.

Lauren B. Photo

Morris Marketing helps brands stand out from the crowd with breakthrough concepts.

Morris Marketing

To support serious CEOs in their quest to gain loyal customers and naturally increase their bottom line by writing captivating copy

Emilie Steinmann Creative

Mixing unique cocktails and brightening spirits.

Orange & Glass

It is my mission to give people the tools and business systems they need so they can stop sacrificing their life for the sake of being a business owner.

Laura Lee Creative

At The Happy Pen we write clear, concise and engaging copy to help our customers communicate with confidence.

The Happy Pen

How it works

Enter your company details

Choose your brand personality

Get a truly inspiring mission statement

Why you need a mission statement

Focus your direction

A great mission statement helps your company define its direction and stay on track. A good mission statement helps everyone in the company make the right decisions.

Connect with clients

Customers hire companies with whom they find a connection. A mission statement tells potential customers what your company does, what sets you apart and most importantly, why you do it.

Set mission driven goals

Your mission statement provides the guardrails you need to stay on track. When you set goals, you should be able to ask yourself, "Do these goals align with my mission?". If yes, you’re probably headed in a good direction.

6 inspiring mission statement examples

Good Design is Good for Business.

Invision

Only Adobe gives everyone — from emerging artists to global brands — everything they need to design and deliver exceptional digital experiences.

Adobe

The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

Southwest

Our mission is to empower every person and every organization on the planet to achieve more.

Microsoft

Squarespace makes beautiful products to help people with creative ideas succeed.

Squarespace

Empower the creative economy to rise together, doing what they love.

HoneyBook

6 tips for writing a great mission statement

Be specific

Avoid general statements that are not unique to your company.

Focus on the future

Think about your mission as the high-level goal for the next 2-3 years.

Provide direction

Make sure your mission statement is something everyone in your company can understand and use to help prioritize their work.

Make it unique

Describe what makes your company different and why it matters.

Be concise

Get to the heart of your business in a clear manner. The longer, the harder to remember.

Base it on your company values

Talk about what values define your company and how you’re improving your customers lives.

FAQs

What is a mission statement?

A mission statement is a sentence or short paragraph that defines what your company does, for whom you do it, why you do it and what sets your company apart.
How to write a mission statement?

1. Start with defining why you’re in business. Go back to the days when you were thinking about starting your company. What did you set out on a mission to do? What problem were you trying to solve? Whose lives did you want to improve by starting your business?

2. Figure out what makes your company special and stand out from competitors. Do you have a unique approach or point of view? Do you specialize in something? What is your unique voice?

3. Combine the what, the why and how to make an amazing mission statement
What's the difference between a mission statement and a vision statement?

The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on a company’s future. Vision statement is a way to think more long term about your company, say 3+ years out, whereas mission statement focuses on what your company wants to do day in and day out.

Think of it this way; a mission statement answers the question "Who are we?" and the vision statement answers the question "Where are we going?"
What is a good mission statement?

A good mission statement should include the following information about your business:

1. What product and value do you provide to your clients?

2. Why you’re in business. What did you set out on a mission to do? What problem were you trying to solve? Whose lives did you want to improve by starting your business?

3. How do you differentiate yourself from other businesses in your area? What is your unique point of view or specialty?
What are examples of a good mission statement?

Here are a few examples of strong mission statements from industry leaders. Notice these mission statement examples are all concise and clearly worded.

Invision: Good Design is Good for Business

Adobe: Only Adobe gives everyone &endash; from emerging artists to global brands &endash; everything they need to design and deliver exceptional digital experiences.

Microsoft: Our mission is to empower every person and every organization on the planet to achieve more.

Southwest: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

Squarespace: Squarespace makes beautiful products to help people with creative ideas succeed.
Where should I put my mission statement?

You should be proud of your mission statement. Make sure you make it visible. Your mission statement is a great way to show who you are to a potential customer or potential business partner. We recommend consistently sharing your mission statement on your most used social platforms, personal website, or any other place where the public interacts with your company. Share it on your social media, add it to marketing materials like your brochures, proposals or company overview decks. A mission statement is also important to drive internal morale and keep your team focuses — hang it on your office wall or even create a screensaver as a constant reminder of your company’s mission.